It seemed that yesterday most Tech headlines were on Apple's "failure to meet our expectations" with the launch of the iPhone 4S, or must I say, the failure to launch the iPhone 5?
Once the news had come and gone, things got worse with a social media storm of disappointment, followed by Apple's stock falling 5% by the end of the day. Like me, many were left with an iPhone 4S and a Siri, so we needed to quickly adjust our expectations and evaluate the new situation. Hard-core fans were very vocal in the different blogs and groups, but the more I scratched my head to justify this anxiety, the more ridiculous I felt knowing that I, like them, fell pray to nothing but assumptions and speculation, pictures of iPhone cases in new shapes and colors, and a lot of social media hype that led consumers into believing a product already existed despite the fact that Apple never gave the slightest hint on a new case design or even the number 5.
I can see how all this disappointment is my own fault, BUT on the other hand, following S. Jobs resignation, the marketing department at Apple should have evaluated the impact of launching a product that was not such a "wower" to perhaps work with R&D and come up with new colors or a new case design, which seems to be all that fans wanted (per the complaints I read..lol).
Whatever it "could have been" I think now it's time to once again learn our lessons as consumers, and as my mother would say, appreciate what we have...which despite the name (4S), this phone could very well be the "most amazing iPhone yet" as the company is calling it.
I am personally excited about:
1. Siri: I think that having a gizmo personal assistant will not only be fun, but it is something I always wanted. How about a voice that can read you text messages, find nearby restaurants, set your alarm clock, give you reminders for meetings and calendars, give you directions, dictate and transcribe your notes and text messages, and so on —to me this is a very cool tool.
2.The iPhone 4S sports a new camera with an an 8 megapixel sensor, a new fifth lens, an enlarged aperture (much like real point-and-shoot cameras), face detection and reduced motion blur. The camera also now allows for basic photo editing, so users can crop and rotate photos, auto-enhance photos and remove red-eye. All of these attributes will make your pictures editable and ready to publish easily and on-the-go!
3. Faster and stronger: the iPhone 4S's -A5 dual-processor chip (same as iPad2) will now split the duties of your iPhone’s work load as web pages will load twice as fast, applications will launch and run faster, data will download twice as fast (14.4 Mbps) and graphics will render quicker.
All and all, I am ready to upgrade, but then again, I have this little voice in the back of my head saying "should you wait until the iPhone 5?" I guess next time I start imagining a mystical product, I will remind myself of this experience.
R.I.P dear Steve | 1955 - 2011
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